Date and Time: Thursday, April 26, 2018 14:45-16:15
Location: Design Fabrication Center, Kyoto University (Northernmost room, Building No.58 on the map)
Speaker:Mr. Neil Goldberg (Design researcher, Product designer, Innovation consultant, Entrepreneur and Educator)
What is design? And what is it for?
Through design practice, and as an advocate of design thinking, I have seen how essential it is for stake-holders to participate in design projects – and for them to have some familiarity with design process, and what it is for. Yet, in the context where society at large has a stake in the outcomes, design’s impact is being limited by misperceptions and misunderstanding of what design is.
New technologies are driving culture faster and on a larger scale. As such, it is more important than ever to ensure broad and informed participation in processes that shape technologies to our humanity. Design disciplines have made enormous strides in the last few decades to rise to this challenge. Yet the way that design is culturally understood has changed little since the middle of the twentieth century to keep up with shifts in application and practice.
In this talk I offer a new frame for understanding design. I will outline a design story that reaches back in time, through our ancient past as the only species whose evolution has been directed largely by our own creative choices. I describe how a creative survival instinct allowed us to adapt to every ecosystem we wandered into. Then, how it became the creative spark for civilization. Most recently, it has been expressed as a distinct discipline, practice and method to account for the disruption of the industrial revolution, and the acceleration of technological change that it unleashed.
In the modern design story, we see the dawning of awareness that it is us who are creating the world we live in. So, we are responsible for the adaptive quality and impact of what we create. We are becoming aware that it is up to us to ensure our wellbeing, and that of the ecology on which we depend. I call this awareness “design consciousness”.
Design discipline and practice will no doubt continue to evolve. This narrative frame will be helpful to us as we consider how we might direct its continued unfolding, mindfully.
*No registration necessary
Sponsored by: Collaborative Graduate Program in Design (Design School), Kyoto University
Hiroshi Kawakami (Professor, Unit of Design) kawakami[at]design.kyoto-u.ac.jp (Please change [at] to @.)