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Design Visions

Re-designing people's beliefs and attitudes about weight gain and obesity: Implications for anti-obesity campaigns


Speaker: Dr Rachel Dryer (Senior Lecturer, School of Psychology, Charles Sturt University, Australia)

Date and Time: Wednesday, November 1, 2017  17:00-19:00
Location: The 2nd conference room, 1st Floor Faculty of Education Main Bldg., Kyoto University  
   http://www.kyoto-u.ac.jp/en/access/yoshida/main.html (No.21 on the map)

Sponsored by: Collaborative Graduate Program in Design (Design School), Kyoto University

Contact: manalo.emmanuel.3z[at]kyoto-u.ac.jp(Please change [at] to @.)
     Emmanuel Manalo (Professor, Graduate School of Education)

Abstract:
Obesity is recognised as a significant global problem in modern societies due to its rapid rate of growth and the associated health risks for individuals affected by this condition. Understanding how best to design educational initiatives for the general public to promote healthy eating and behaviours in order to prevent this condition is an important challenge facing health educators. This lecture will present some new research findings in this topic from Dr Rachel Dryer (Senior Lecturer, School of Psychology, Charles Sturt University, Australia). For instance, an examination of current anti-obesity advertisements found that advertisements perceived to be stigmatising towards overweight and obese individuals were less likely to be effective in motivating and inspiring self-efficacy for adopting healthy lifestyle behaviours in audiences, compared to advertisements that were perceived to be less stigmatising. Moreover, viewers’ levels of internalised stigma and causal beliefs about obesity were found to be significant predictors of perceived stigma in the advertisements. Another important finding is that people’s causal beliefs about obesity and associated levels of stigmatisation towards overweight/obese individuals can be modified. These findings have implications for the design of anti-obesity campaigns in terms of their effectiveness in modifying people’s attitudes and behaviour towards obesity. During the lecture, there will be opportunities to ask questions and engage in discussions about this topic.