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22 Future Food Lifestyle of Kyoto in 2050
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Foresight is a methodology for "creating a future story with uncertainty." It is necessary to include uncertainty when you create ideas for long term future.
Scanning method is a method developed by Stanford Research Institute to "imagine uncertain future".
In this workshop, we will exploit the possibility of uncertain future by utilizing the scanning method, and we will create ideas by multiplying insights gained by ethnography.
This time, “Food lifestyle of Kyoto in 2050 ” is the theme. Let’s think about the future of food in Kyoto together!
Organizers
| Name | Organization | Specialty |
|---|---|---|
| Atsuko Ichioka | Future Design Lab. Japan Research Institute | Business Consulting |
| Mamiko Suzuki | Future Design Lab. Japan Research Institute | Business Consulting |
| Aya Udagawa | Institute for research in humanities, Kyoto University | Cultural anthropology / Ethnography |
Overview
As the aging population, the declining birthrate, and the increase of the number of foreign tourists, the composition of the people now in Japan is changing. Among these changes, it is assumed that food, which is an element that can not be separated from daily life, will change in the future somehow. If these big social change happens, how will food lifestyle be like for the elderly, children and foreign tourists in Kyoto?
In this workshop, We will describe future food lifestyle of Kyoto in 2050 with the methodology, “Foresight” and “Ethnography”
Educational Goals
- Participants can learn how to think about “unexpected future” throughout the methodology “Foresight” and “ Scanning”.
- Participants can learn how to create ideas far from the extended line from present.
- Participants can learn how to grasp the real appearance of consumers and society, to get insights from observation with “ethnography method”.
Design Theory and Design Methods
[Desigh Theory]
We will introduce the theory of future foresight and design thinking method that we adopt to envision uncertain future and find out opportunities.
[Design Method]
We will deliver scanning and ethnography workshop.
（参考図書： 「新たな事業機会を見つける未来洞察の教科書」日本総合研究所 未来デザイン・ラボ著）
Schedule
1st Day
Morning
Introduction
Introduction
- Program overview
- Team-building
- Workshop Guidance
Afternoon 1: Lunch - Coffee break
- Scanning I: Imaging unexpected social changes of food lifestyle in 2050 (Japanese only)
Afternoon 2: Coffee break - Evening
- Scanning II: Imaging unexpected social changes of food lifestyle in 2050 (Japanese only)
2nd Day
Morning
- Fieldwork in town: Food in Kyoto
Afternoon 1: Lunch - Coffee break
- Download of fieldwork, sharing insights
Afternoon 2: Coffee break - Evening
- Ideation: interacting scanning and ethnography
3rd Day
AM
- Preparation (KRP)
PM
- Presentation (KRP)