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08 Kyoto Stay in the Future
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Sharing economy, social network, authentic experience, local-oriented, co-creation, personalize, on-demand service, Augmented Reality, Globalism… Based on these trends, what kind of expectations will people expect from their stay in the future? Let's think about and create a service that provides the new lodging experience that in the future people will seek from Japan that aims to become a tourism-oriented country.
Organizers
| Name | Organization | Specialty |
|---|---|---|
| Shirane Hideaki | mct inc. | Design research |
| Ishihara Shiho | mct inc. | Design research |
| Sugiki Yoichi | mct inc. | Design research |
| Nghiem Quoc Hoai Minh | mct inc. | Design research |
| Kawai Keisuke | mct inc. | Design research |
Overview
Although hotels and inns have worked on a variety of initiatives such as event planning, interior decoration, meals, and supplementary functions and services’ enhancement, many of them have been within the range of traditional lodging business models. Furthermore, the spread of hotel review and search site has sped up the homogenization of hotels and inns, and differentiation is increasingly becoming difficult.
Meanwhile, in recent years, people's needs and behavior patterns have changed greatly due to the shift of value from goods to experiences, mobile and SNS penetration, which has influenced the lodging experience. What will people’s lodging experience be like in the future? In this theme, we will grasp changes in expectations for hotels and inns based on the trends around the industry, how to connect them to new services, and identify innovation opportunities for hotels and inn business by designing the future Kyoto stay.
Educational Goals
- Experience the process of discovering promising market opportunities based on trends going beyond industry and changes in people's needs
- Experience the process of integrating ideas from customer's point of view and visualizing a series of experiences
Design Theory and Design Methods
[Design method]
- From to Exploration
- Convergence map
- Experience framework
A tool to compare the trend with the current situation, recognize the implicit premise hidden in the present situation, and then explore the direction of the future while trying to unsettle the premise.
A tool to explore what kind of innovation is happening in each industry and how they converge across multiple industries.
A tool to generate ideas for a wide range of before and after experiences by focusing on customer’s needs and wants.
Schedule
1st Day
Morning
- Briefing
- Trend sharing
Afternoon 1: Lunch - Coffee break
Afternoon 2: Coffee break - evening
- Market opportunities exploration using “From to Exploration” and “Convergence map”
2nd Day
Morning
- Idea creation/ evaluation/ concept integration using Experience Framework
Afternoon 1: Lunch - Coffee break
Afternoon 2：Coffee break - evening
- Idea visualization
3rd Day
AM
- Preparation (KRP)
PM
- Presentation (KRP)