Since I am working as a managing consultant, I create solutions for corporate issues. I am also studying as a fellow in the Design Innovation Consortium in Kyoto univ. Honestly speaking, this issue is my biggest concern in terms of cultural assets. I cannot say that we definitely reach the best solution for our three days. However I believe that this theme is worthwhile to consider deeply for Japan or for Kyoto.
Name | Organization | Specialty |
---|---|---|
Hikojiro ISOZAKI | Nomura Research Institute, Ltd. Social System Consulting dep. | Innovation, Business creation out of Japan |
There are many cultural assets like arts, historical buildings, etc in Japan, especially in Kyoto. When companies have such cultural assets, they often donate them or set up museum to allow public to see the assets. And many companies are struggling against
dealing with the assets because it is costly to maintain the assets.
I believe that this can be a serious issue. I would like to find out some creative ways how to utilize the cultural assets in order to increase the corporate value and brand. First, we will pick up a company such as Nissin Electric, Shimadzu,
Nintendo. Then we will identify cultural assets of the company. And we will make a story : (1) how to utilize the assets, (2) what impact can be provided and (3) why the assets increase the corporate value.
Our story should be attractive for people who want to see the cultural assets. At the same time, it should be reasonable for executives of the company in order to convince them to follow the proposal. I think that we need to make several version
of the story for major stakeholders.
Under the condition of maintain the meaning and value which cultural assets have originally, we can create our insight how design thinking works in the context of corporate logic.
Also we can understand how to make and change our story based on the stakeholder. Especially, we try to use many prototyping, and find out the difference when the aim and counterparts are different.