〜Tourism in Kyoto from a stand point of micro interaction〜
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This will be a great opportunity to go through systematic process and gain tips that would solve actual assignment around you.
Let’s make a great concept for tourist in Kyoto by looking close at experience called “details” which makes foreigners happy and satisfied.
| Name | Organization | Speciality |
|---|---|---|
| Hideaki Shirane | mct inc. | Design research |
| Shiho Ishihara | mct inc. | Design research |
| Yoichi Suzuki | mct inc. | Design research |
| Keisuke Kawai | mct inc. | Design research |
| Mayuka Soleim | mct inc. | Design research |
Once, Ludwig Mies van der Rohe said “God is in the details” to explain how important designing “details” is . Considering that, we would like to apply his thought on designing customer experience and define how “details” should be when it comes to “Customer Experience”.
Designing good moments is crucial for a good customer experience.
Solely using UX tools such as journeymaps is not enough for designing an entire experience. This approach often miss the crucial part of “Generating Happiness” . When it comes to “tourism” in Japan, foreigners can hardly understand the mysterious culture, or they go through experiences without even understanding its context.
So, we are thinking to improve specific experiences for foreigners to light up the whole to be much more atractive and positive.
- Experience the process through gathering information by ethnographic observation and analysis, then find opportunities from it.
- Experience ideation and prototyping process based on found opportunities.
- Design thinking
- Micro interaction
【Design method】
- Ethnography Understand people’s needs which comes from their subconsciousness by conducting interviews and observation in actual situation.
- Experience flame work Ideation tool for creating experience including before and after the experience by focusing on needs or wants of customer.
- Briefing
- Fieldwork（separate in 2 or 3 teams, conduct ethnographic observation in Kyoto, and look for hidden micro interactions）
- Share gathered information
- Analysis ~ finding opportunities
- Idea development（Flamework and ideate on case studies which includes micro interactions in different industries other than tourism）
- Visualize ideas/prototyping
- Prepare for presentation（KRP）
- Presentation（KRP）